Iva Kralj-Taylor

Product Insight Director, International

HBO Max

Iva Kralj-Taylor is a Director, HBOMax Consumer Insights for Warner Media. She and her team provide audience, market and performance based insights for HBOMax. Iva has extensive experience gained within large corporates where she had a key role in shaping launches of digital products such as BBC iPlayer, Virgin Media Tivo, YouView, DisneyLife and Disney+ influencing acquisition, retention, pricing, UI and marketing strategies. She thrives in using and pioneering new various complex research methods across multiple global markets. Iva received BS from the University of Rijeka, Croatia and MBA from CASS Business School in London.


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