Driving CX Insights and Market Research in the Europe
MRMW 2025 will be back in Berlin, Germany on November 6&7, 2025! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. The unique MRMW concept provides the perfect balance between personal development, networking and doing business.
Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. MRMW provides the answers, connections and know-how to help you excel!
Early Bird Registrations are now open for MRMW EU 2025 - Join us today!
View replays from MRMW EU
Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.
Network with senior executives through speed-networking and one-to-one meetings.
Find strategic partners and discover the latest tools and technologies to power your business.
RESEARCH LEADERSHIP REIMAGINED: BUILDING C-SUITE CREDIBILITY
- Understanding when and why research teams are sidelined at the leadership table – and how to change this! What would be required to build relevance and importance among C-suite stakeholders
- What was the evolution journey of Insights over the years and where do we expect this journey to land in the next decade – are we looking into emergence of Chief Knowledge Officer role in Executive Boards
- How do we leverage insights and knowledge to drive strategic decision making at the highest levels of business – influencing stakeholders to take action based on the insights can be a major hurdle
- Some organizations may be resistant to adopting new insights function and changing existing processes – how do we make sure that we measure the impact of insights on business outcomes to demonstrate their value and justify investments in the insights function
THE MARKETING VALUE MEASUREMENT PLAYBOOK: CONNECTING BRAND METRICS TO BUSINESS OUTCOMES FOR ECONOMIC RESILIENCE
- Quantifying the empirical relationship between brand metrics and sales performance to optimize advertising effectiveness
- Equipping marketing and insight teams with advanced frameworks to demonstrate marketing's comprehensive contribution to organizational profitability
- Analyzing the complex interplay between media investment, brand equity, and price elasticity to develop ROI-optimized strategies that enhance the strategic value of the marketing insight function
ADAPTING TO DISRUPTION: PRACTICAL STRATEGIES FOR THE EVOLVING MARKET RESEARCH LANDSCAPE
- An honest analysis of the state of AI & other technological evolution in our industry
- How to build adaptive teams through continuous learning, role evolution, and cross-functional collaboration under the proliferation of emerging tools
- A look in the (review) mirror – what did we get right – or wrong. What's next for market research?
BEYOND INSIGHT: MONETIZING THE ACT OF LISTENING
- Discovering how we transformed Voice of Consumer from an operational function into a strategic intelligence engine.
- Learning how we leveraged AI-powered listening tools and human interpretation to turn unstructured feedback into actionable insight.
- Seeing how this intelligence is embedded into predictive analysis and decision-making frameworks across the organization, fuelling go-to-market, design, messaging, quality, and innovation.
- Understanding how this capability reduced reliance on traditional market research and improved cost efficiency and speed.
- Exploring the measurable impact: smarter decisions, greater value creation.
- Walking away with a blueprint for embedding consumer voice as a business-critical engine that drives growth.
