About MRMW EU










Driving CX Insights and Market Research in the Europe
MRMW 2025 will be back in Berlin, Germany on November 6&7, 2025! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. The unique MRMW concept provides the perfect balance between personal development, networking and doing business.
Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. MRMW provides the answers, connections and know-how to help you excel!
Early Bird Registrations are now open for MRMW EU 2025 - Join us today!
View replays from MRMW EU

Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.

Network with senior executives through speed-networking and one-to-one meetings.

Find strategic partners and discover the latest tools and technologies to power your business.
Featured Speakers


Tomás Loureiro is the Senior Director of Global Intel & Strategic Projects at EDP, responsible for the strategic thinking and insights, for following the market trends and sector evolution, actively participating in the Group’s strategy definition. Tomás also represents EDP in several different forums like Eurelectric and World Economic Forum.
Previously, he held the position of Head of Innovation Intel, where he was responsible for supporting the CEO of EDP Innovation in defining the group's global innovation strategy and future focus areas.
He also served as Chief of Staff to the CEO / Advisor to the Board at Grupo Media Capital (a Portuguese media company), and was also a consultant at the Boston Consulting Group for several years, with experience in coordinating and leading high-impact transformations, strategy development, and digital initiatives across various sectors (consumer, energy, media, aviation) and countries.
Tomás is also an Executive Lisbon MBA alumnus, the joint program by NOVA and Católica in collaboration with MIT.


Eefje Battel is a seasoned customer insights professional with experience in both academic and corporate research. After earning her Master’s degree in Experimental Psychology, she worked for 4 years as a consultant in international market research and later led large-scale, multi-stakeholder projects as a research coordinator at Howest University of Applied Sciences.
Today, she leads the global Voice of the Customer (VoC) program at TVH, a worldwide parts specialist serving over 82,000 customers in 184 countries. At TVH, she drives the shift from passive feedback to actionable insights—combining quantitative signals with qualitative input to embed customer centricity across the organisation.


25+ years in consumer and shopper research within the CPG industry, leading insights and strategy across top-tier organizations. Held progressive roles spanning Strategy, Category Management, Marketing Research, and Shopper & Consumer Insights.

Featured Topics
RESEARCH LEADERSHIP REIMAGINED: BUILDING C-SUITE CREDIBILITY
- Understanding when and why research teams are sidelined at the leadership table – and how to change this! What would be required to build relevance and importance among C-suite stakeholders
- What was the evolution journey of Insights over the years and where do we expect this journey to land in the next decade – are we looking into emergence of Chief Knowledge Officer role in Executive Boards
- How do we leverage insights and knowledge to drive strategic decision making at the highest levels of business – influencing stakeholders to take action based on the insights can be a major hurdle
- Some organizations may be resistant to adopting new insights function and changing existing processes – how do we make sure that we measure the impact of insights on business outcomes to demonstrate their value and justify investments in the insights function
CLOSING THE FEEDBACK LOOP: HOW CUSTOMER VOICES DRIVE PRODUCT STRATEGY AND SUCCESS
- Establishing value driver KPIs to connect customer experience, product experience and business outcome KPIs
- Building a comprehensive multi-channel feedback framework for understanding your customers needs
- Combining the benefits of various customer feedback channels such as real-time NPS, behavioral analytics and quantitative data
- Leveraging genAI and other technology to identify patterns for concrete actions to boost customer satisfaction and enhance retention
ADAPTING TO DISRUPTION: PRACTICAL STRATEGIES FOR THE EVOLVING MARKET RESEARCH LANDSCAPE
- An honest analysis of the state of AI & other technological evolution in our industry
- How to build adaptive teams through continuous learning, role evolution, and cross-functional collaboration under the proliferation of emerging tools
- A look in the (review) mirror – what did we get right – or wrong. What's next for market research?
BEYOND INSIGHT: MONETIZING THE ACT OF LISTENING
- Discovering how we transformed Voice of Consumer from an operational function into a strategic intelligence engine.
- Learning how we leveraged AI-powered listening tools and human interpretation to turn unstructured feedback into actionable insight.
- Seeing how this intelligence is embedded into predictive analysis and decision-making frameworks across the organization, fuelling go-to-market, design, messaging, quality, and innovation.
- Understanding how this capability reduced reliance on traditional market research and improved cost efficiency and speed.
- Exploring the measurable impact: smarter decisions, greater value creation.
- Walking away with a blueprint for embedding consumer voice as a business-critical engine that drives growth.
What our Attendees say!
Highlights from MRMW EU







