Early-Confirmed Speakers
Vito Francone is a global consumer insights leader with more than a decade of experience driving brand growth, category transformation, and innovation strategy across some of the world’s largest CPG companies. He is currently the Head of Consumer Insights for Europe and Pacific Developing Markets at Kraft Heinz, where he leads insight‑driven strategy across a diverse regional portfolio and fuels long‑term growth through deep consumer understanding.
Before his current role, Vito led Consumer Insights for Canada and North America Coffee at Kraft Heinz and spent over ten years at Unilever in a series of senior insights and strategy roles. His work has spanned North America Skin Cleansing, Global Men’s Grooming, Dollar Shave Club, and Beauty & Personal Care—delivering multiple breakthrough brand transformations, omnichannel expansion initiatives, and multimillion‑dollar growth outcomes.
Stefania is a marketing innovation and analytics leader with 15+ years of experience transforming insights into business impact across international markets and industries. She specializes in marketing intelligence, data-driven strategy, martech/adtech, and advanced analytics, helping global brands and agencies unlock growth through smarter decision-making. Known for bridging consumer psychology, data, and technology, she has led high-performing, award-winning teams and built global Centres of Excellence that drive measurable outcomes.
Iva Kralj-Taylor is Director of Global Corporate Insights at Warner Bros. Discovery, where she leads global initiatives that shape strategic decision-making across markets and platforms. With over 20 years of experience in the media industry, Iva brings a deep understanding of audience behavior, creative ecosystems, and organizational dynamics.
She has played a pivotal role in the launch and evolution of major digital products—including BBC iPlayer, DisneyLife, Disney+, and HBO Max—driving strategies across acquisition, retention, pricing, user experience, and marketing. Known for her passion for innovation, Iva has pioneered the use of advanced research methodologies to unlock insights across diverse global markets.
Iva holds a BS from the University of Rijeka, Croatia, and an MBA from CASS Business School in London.
Tanya Ozuns is the Consumer Insights Lead for Germany at eBay, bringing over a decade of experience in market research and consulting (e.g. Kantar, GfK, Bain) and having worked with businesses across FMCG, Tech, Finance and Retail. Tanya is passionate about understanding people’s needs, embedding consumer-centric thinking in strategic initiatives and helping stakeholders by de-risking decision making.
Louise Leitsch is Global Director of Research at Appinio and leads a team of over 90 Researchers. Together, they support companies from a wide range of industries in the development and implementation and analysis of their market research projects. She is an expert in Psychographic Target Group Analyses as well as all-thing "How Brands Grow" / Ehrenberg-Bass, such as Mental Availability tracking
Laura Höing is Director of Customer Strategy, Insights & Data at AXA Germany, where she leads customer segment strategies, data management & analytics, and customer and sales agent satisfaction insights. With over 13 years at AXA, she has built deep expertise at the intersection of customer intelligence, marketing strategy, and data-driven decision-making.
In her current role, Laura integrates NPS, customer satisfaction, advanced analytics, and market research into a unified insight framework — driving measurable impact across acquisition, retention, and cross-selling. She is also responsible for AXA Germany’s inclusive insurance initiative AXA EssentiALL, reflecting her commitment to accessible and human-centred insurance solutions.
Prior to this role, Laura served as Head of Marketing, leading a team of experts and overseeing strategic marketing initiatives across the mid and lower funnel. Earlier in her career, she worked as Executive Assistant to the CEO, where she spearheaded AXA's first pan-European Mental Health Report across eight country branches.
Laura holds a Master of Arts in International Marketing and Media Management from Rheinische Hochschule Köln and a Bachelor of Commerce in International Business and Languages from Hogeschool Saxion, complemented by a semester abroad at the Institute of Technology Tallaght, Dublin. Most recently, she completed a Program Certificate in Strategic Leadership in Inclusive Finance at Harvard Business School Executive Education (2026).
Accomplished, senior insights and marketing professional with broad FMCG marketing experience, encompassing consumer, shopper and customer research and strategic planning, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on consumer & shopper strategy development for achieving continuous, improved business performance.
