Iva Kralj-Taylor is Director of Global Corporate Insights at Warner Bros. Discovery, where she leads global initiatives that shape strategic decision-making across markets and platforms. With over 20 years of experience in the media industry, Iva brings a deep understanding of audience behavior, creative ecosystems, and organizational dynamics.
She has played a pivotal role in the launch and evolution of major digital products—including BBC iPlayer, DisneyLife, Disney+, and HBO Max—driving strategies across acquisition, retention, pricing, user experience, and marketing. Known for her passion for innovation, Iva has pioneered the use of advanced research methodologies to unlock insights across diverse global markets.
Iva holds a BS from the University of Rijeka, Croatia, and an MBA from CASS Business School in London.

Tanya Ozuns is the Consumer Insights Lead for Germany at eBay, bringing over a decade of experience in market research and consulting (e.g. Kantar, GfK, Bain) and having worked with businesses across FMCG, Tech, Finance and Retail. Tanya is passionate about understanding people’s needs, embedding consumer-centric thinking in strategic initiatives and helping stakeholders by de-risking decision making.

Ammar is a strategic Insights and Marketing leader with 10+ years of experience across local and global roles in FTSE 100 organisations, including Haleon, Reckitt, and BAT, spanning the UK, Russia, South Africa, and Turkey. They specialise in turning complex data into clear, actionable insights that drive commercial growth and inform category, brand, and media strategy.

Known for structured storytelling, advanced analysis, and influencing senior stakeholders across functions and markets, Ammar also brings strong agency and budget leadership. They have led cross-functional, multi-market transformation programmes, solved ambiguous business problems in fast-paced environments, and built trusted relationships.

Stefania is a marketing innovation and analytics leader with 15+ years of experience transforming insights into business impact across international markets and industries. She specializes in marketing intelligence, data-driven strategy, martech/adtech, and advanced analytics, helping global brands and agencies unlock growth through smarter decision-making. Known for bridging consumer psychology, data, and technology, she has led high-performing, award-winning teams and built global Centres of Excellence that drive measurable outcomes.

Guido is Senior Market Intelligence & Consumer Insights Manager at Adidas, with 10+ years of experience in the Market and UX research industry — bridging consumer stories and quantitative rigor to turn insights into decisions that shape products, experiences and business strategy.
In this roundtable, he draws on that journey to tackle a challenge most insights professionals know well: how do you move from delivering findings to being the person stakeholders call before they've even framed the question?
If you're looking to expand your influence beyond reporting — shaping product roadmaps, steering stakeholder agendas, and earning a seat where strategy gets made — this conversation is for you.

Laura Höing is Director of Customer Strategy, Insights & Data at AXA Germany, where she leads customer segment strategies, data management & analytics, and customer and sales agent satisfaction insights. With over 13 years at AXA, she has built deep expertise at the intersection of customer intelligence, marketing strategy, and data-driven decision-making.

In her current role, Laura integrates NPS, customer satisfaction, advanced analytics, and market research into a unified insight framework — driving measurable impact across acquisition, retention, and cross-selling. She is also responsible for AXA Germany’s inclusive insurance initiative AXA EssentiALL, reflecting her commitment to accessible and human-centred insurance solutions.

Prior to this role, Laura served as Head of Marketing, leading a team of experts and overseeing strategic marketing initiatives across the mid and lower funnel. Earlier in her career, she worked as Executive Assistant to the CEO, where she spearheaded AXA's first pan-European Mental Health Report across eight country branches.

Laura holds a Master of Arts in International Marketing and Media Management from Rheinische Hochschule Köln and a Bachelor of Commerce in International Business and Languages from Hogeschool Saxion, complemented by a semester abroad at the Institute of Technology Tallaght, Dublin. Most recently, she completed a Program Certificate in Strategic Leadership in Inclusive Finance at Harvard Business School Executive Education (2026).

Dr. Katia Passari is Head of Business Insights – Retail Intelligence at REWE Group. She brings more than 20 years of experience across retail, strategy, research and data-driven decision-making, including more than 15 years at REWE Group. Before leading Retail Intelligence, she held senior roles spanning strategic projects, corporate responsibility strategy, and sales and marketing. Katia holds a doctorate in Marketing and Retailing from the University of Cologne, where she graduated summa cum laude.