About MRMW EU










Driving market research and customer insights in the Europe
MRMW 2026 will be back in Berlin, Germany on October 21&22, 2026! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. The unique MRMW concept provides the perfect balance between personal development, networking and doing business.
Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. MRMW provides the answers, connections and know-how to help you excel!

Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.

Network with senior executives through speed-networking and one-to-one meetings.

Find strategic partners and discover the latest tools and technologies to power your business.
Early-Confirmed Speakers

Vito Francone is a global consumer insights leader with more than a decade of experience driving brand growth, category transformation, and innovation strategy across some of the world’s largest CPG companies. He is currently the Head of Consumer Insights for Europe and Pacific Developing Markets at Kraft Heinz, where he leads insight‑driven strategy across a diverse regional portfolio and fuels long‑term growth through deep consumer understanding.
Before his current role, Vito led Consumer Insights for Canada and North America Coffee at Kraft Heinz and spent over ten years at Unilever in a series of senior insights and strategy roles. His work has spanned North America Skin Cleansing, Global Men’s Grooming, Dollar Shave Club, and Beauty & Personal Care—delivering multiple breakthrough brand transformations, omnichannel expansion initiatives, and multimillion‑dollar growth outcomes.


Stefania is a marketing innovation and analytics leader with 15+ years of experience transforming insights into business impact across international markets and industries. She specializes in marketing intelligence, data-driven strategy, martech/adtech, and advanced analytics, helping global brands and agencies unlock growth through smarter decision-making. Known for bridging consumer psychology, data, and technology, she has led high-performing, award-winning teams and built global Centres of Excellence that drive measurable outcomes.

Iva Kralj-Taylor is Director of Global Corporate Insights at Warner Bros. Discovery, where she leads global initiatives that shape strategic decision-making across markets and platforms. With over 20 years of experience in the media industry, Iva brings a deep understanding of audience behavior, creative ecosystems, and organizational dynamics.
She has played a pivotal role in the launch and evolution of major digital products—including BBC iPlayer, DisneyLife, Disney+, and HBO Max—driving strategies across acquisition, retention, pricing, user experience, and marketing. Known for her passion for innovation, Iva has pioneered the use of advanced research methodologies to unlock insights across diverse global markets.
Iva holds a BS from the University of Rijeka, Croatia, and an MBA from CASS Business School in London.


Tanya Ozuns is the Consumer Insights Lead for Germany at eBay, bringing over a decade of experience in market research and consulting (e.g. Kantar, GfK, Bain) and having worked with businesses across FMCG, Tech, Finance and Retail. Tanya is passionate about understanding people’s needs, embedding consumer-centric thinking in strategic initiatives and helping stakeholders by de-risking decision making.

What our Attendees say!
Highlights from MRMW EU