Panel discussion: The evolution of research role: Discussing how main trends affect MR and consumer behavior
- Analysing how the research role has evolved in past years: Evaluating the role of trends (pandemic, automation) in the evolution
- Discussing how the main trends like volatile prices and end of pandemic will impact MR work
- Analyzing how the war in the Ukraine, the end of the pandemic and inflation are impacting consumer behaviours
- Is MR better prepared to analyse the changing behaviours and reactions: Have we learned anything from the pandemic?