Our 2025 Speakers

Michal is a Senior Insights Manager at Google, responsible for measuring ad effectiveness across the EMEA region. Prior to Google, he spent many years in the FMCG industry, where he developed Consumer Insights teams. He is a frequent speaker at research and marketing conferences. He is the author and editor of several book publications and white papers on market research and marketing effectiveness (for example: "Beyond the horizon: The holistic path to measuring media investments" with WARC or "The Effectiveness Equation". In his free time, he is a science-fiction writer.

Accomplished, senior insights and marketing professional with broad FMCG marketing experience, encompassing consumer, shopper and customer research and strategic planning, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on consumer & shopper strategy development for achieving continuous, improved business performance.

David Evans serves as the Vice President of Research for CNBC International, overseeing a team spread across New York, London, and Singapore. Before joining NBCUniversal in 2016, David led his own research consultancy, working with major international media brands and advertisers. David’s first step into media and communications began with a university thesis exploring the political implications around sports broadcasting legislation. This led to a career in media and advertising research which has also included leadership roles at Eurosport, Adwanted Group, and BVA BDRC Group (recently acquired by Ipsos). David is a Certified Member of the Market Research Society, and his team is recognized as MRS Company Partners.

Nevra is a business leader with 20 years of experience in global consumer goods and a track record of driving growth through consumer-centric strategy and cross-functional execution. Her career spans the full business value chain, from product development to commercial market leadership, enabling to connect the voice of the consumer directly to enterprise value. At Versuni, she led the transformation of Voice of Consumer function from an operational role into a strategic intelligence engine embedded at the core of decision-making to shape innovation, quality, and go-to-market strategies across 60+ markets. Successfully institutionalized the consumer voice within enterprise-wide decision-making frameworks, elevating it to a standing topic at the C-suite and board level. This transformation delivered measurable business impact; accelerating time-to-insight, improving product-market fit, enabling greater value extraction, smarter costs and ultimately driving consumer satisfaction at scale. These achievements have been recognized with internal awards for consumer centricity and have led to external honours for best-in-class customer service across Europe, APAC, and LATAM. Nevra previously held senior leadership roles at Philips, Danone, and Unilever, where she consistently championed sustainable profitable growth by embedding the consumer at the centre of business strategy and execution.

Dr. Maryam Ramezani-Bartsch is a visionary leader passionate about data, people, and technology. With leadership experience at adidas, Sky, GroupM, SAP, and Delivery Hero she excels at building and scaling high-performing teams and delivering data-driven solutions in marketing ROI, LTV, personalization, and analytics. Her global experience across three continents shapes her agile, empathetic leadership style. An award-winning academic, author of scientific papers and patents, and a creative problem solver, Maryam is also a sports enthusiast and proud mother of two. She is currently focused on bridging customer insights and analytics, using AI to connect deep attitudinal personas with behavioral and transactional data to drive more human-centered marketing and personalization.

Tomás Loureiro is the Senior Director of Global Intel & Strategic Projects at EDP, responsible for the strategic thinking and insights, for following the market trends and sector evolution, actively participating in the Group’s strategy definition. Tomás also represents EDP in several different forums like Eurelectric and World Economic Forum.
Previously, he held the position of Head of Innovation Intel, where he was responsible for supporting the CEO of EDP Innovation in defining the group's global innovation strategy and future focus areas.
He also served as Chief of Staff to the CEO / Advisor to the Board at Grupo Media Capital (a Portuguese media company), and was also a consultant at the Boston Consulting Group for several years, with experience in coordinating and leading high-impact transformations, strategy development, and digital initiatives across various sectors (consumer, energy, media, aviation) and countries.
Tomás is also an Executive Lisbon MBA alumnus, the joint program by NOVA and Católica in collaboration with MIT.

Tanya Ozuns is the Consumer Insights Lead for Germany at eBay, bringing over a decade of experience in market research and consulting (e.g. Kantar, GfK, Bain) and having worked with businesses across FMCG, Tech, Finance and Retail. Tanya is passionate about understanding people’s needs, embedding consumer-centric thinking in strategic initiatives and helping stakeholders by de-risking decision making.

Yasmin has worked in consumer insight for over 15 years. Currently director of consumer insight at Salomon, she started her career in Management Consultancy at Ernst and Young, Warsaw before moving to 3M in the UK. Passionate about understanding the consumer she also lectures in behavioural science at the Inseec School of Business and Economics in Chambery.

Florian has been with Samsung Switzerland since 2017, where he has fundamentally modernized and developed the insights function.
Starting in 2019, he and his team also successfully expanded the insights infrastructure at Samsung Austria. His core responsibilities include branding, advertising impact, and customer and product experience. Before joining Samsung, Florian worked as a research manager and innovation manager at an MR Agency.
He is currently piloting projects to investigate how the use of (generative) AI can strengthen the impact of insights at Samsung and support its stakeholders in decision-making.

Started carreer as brand manager at SC Johnson. later Director & Partner at MRC - Managing research for Companies GmbH, - Acting as global, regional or national Head of Consumer & Market Insight of major MRC clients like Novartis OTC, SCA/essity, Hartmann or Weleda, latest Head of Consumer Centricity & Insights Consumer & Craftspeople at tesa SE

Daniel Becker is VP, Head of the Global Adoption & Experience CoE within the Product & Engineering function of SAP. This area focuses on helping SAP customers to take data-driven decisions by leveraging license consumption, functional usage and product experience insights, tools and services across all elements of SAP's solution portfolio.

Dan Kim leads LinkedIn's EMEA-LATAM Insights org focused on developing key data narratives that elevate C-suite conversations across the largest partners in their Talent Solutions business.  His team taps into the rich datasets available from the world's largest professional community to ensure companies are ready to hire, retain, and train their workforces to be future-ready.  Originally from California, he currently resides in Dublin, Ireland.

Eefje Battel is a seasoned customer insights professional with experience in both academic and corporate research. After earning her Master’s degree in Experimental Psychology, she worked for 4 years as a consultant in international market research and later led large-scale, multi-stakeholder projects as a research coordinator at Howest University of Applied Sciences.

Today, she leads the global Voice of the Customer (VoC) program at TVH, a worldwide parts specialist serving over 82,000 customers in 184 countries. At TVH, she drives the shift from passive feedback to actionable insights—combining quantitative signals with qualitative input to embed customer centricity across the organisation.

Charlotte Vanbrackel is a dedicated Voice of the Customer (VoC) expert with experience in both consultancy and in-house customer experience programs. After earning a Bachelor’s degree in International Business Management and a Master’s degree in Communication Science, she gained valuable insights on the consultant side before joining TVH. For the past five years, she has helped shape and grow the VoC program at TVH, a global player in parts and accessories for material handling, industrial, agricultural, and construction equipment. With customers in over 180 countries, the VoC program plays a key role in embedding customer centricity across the company. As VoC Program Expert, she turns feedback into actionable insights and focuses strongly on automation to make processes more scalable and impactful, ensuring the customer's voice leads to meaningful change.

Hakan Yurdakul is a seasoned industry expert, shaping the future of market research through AI. As CEO and co-founder of BoltChatAI, he’s played a key part in creating a platform that transforms static surveys into dynamic, real-time conversations, delivering faster, richer insights. With over 15 years experience driving global brand strategy and innovation, Hakan brings deep commercial understanding and a clear, pragmatic approach to solving complex research and marketing challenges.

Karolina’s main focus is on improving company’s reliable understanding of their clients, which leads to business expansion.

She leads the Marketing Research Team in mBank, one of the biggest banks in Poland, which has been synonymous with innovative banking solutions for years.
Karolina has 20 years of market research and marketing experience under her belt and specializes in brand equity, insights & trends.

Chief Strategy Officer + Chief Client Officer at Panoplai (formerly known as Glimpse), a pathbreaking audience discovery platform. By training, an anthropologist of innovation and technology who helped lead transformation initiatives for a range of global organizations, including IBM and PepsiCo. Early executive (first Editor-in-Chief and first Chief Strategy Officer) at Nomadic Learning, a cohort-based digital learning company. (Nomadic was acquired by Guild, a leading corporate learning firm.) Published in Harvard Business Review, Ad Age, Adweek, Barron's, Inc. Magazine, Newsweek, Nasdaq, US News & World Report, Chief Learning Officer Magazine, and more. Taught classes and/or lectured at MIT/Tsinghua, Columbia, Harvard, and others.

Stanisław Dzieduszycki is the Head of Research, Innovation and Strategy at Carlsberg Poland, with nearly 20 years of experience across research agencies and the client side. The goal of his team is not simply to deliver insights, but to drive action – whether by redesigning communication strategies, launching breakthrough innovations, or shaping long-term portfolio direction. That’s why the team operates far beyond traditional insights and consumer research. It provides 360° analysis of the market, business environment, consumer landscape, and trends – work that directly informs strategic decisions and portfolio development. His team also leads the commercial side of the innovation process, from early-stage opportunity mapping and strategic framing through product development to final go-to-market recommendations. Stanisław is a member of the extended management board of Carlsberg Poland and regularly contributes to Commercial Review sessions with the Western Europe Regional Board, ensuring direct impact at the C-suite level. He is also a juror for the Innovation Awards and Effie Awards, and teaches at the Brand Strategy School run by SAR – Poland’s leading marketing association

Olaf co-founded Market Logic Software to change the way companies create, curate, and apply insights in innovation, marketing, and sales. Journeyed from three developers to a 100+ strong engineering and product organization, Market Logic now serves global top-tier customers, including American Express, Dyson, Visa, Unilever, Procter & Gamble, Colgate Palmolive, and many more. In his current role, Olaf drives product strategy and execution to accelerate Market Logic’s growth and extend category leadership. With the launch of DeepSights™ in 2023, Market Logic introduced the world’s first generative-AI solution for consumer insights and market research. Under his leadership, Market Logic has continued to unlock new value propositions to provide trustworthy insights that supercharge business decision-making across the organization.

A researcher, social activist, team leader, and academic lecturer. As the Head of Research at the Social Impact Alliance for CEE, he is actively involved in projects at the intersection of business and social impact. He also lectures on Marketing Research at the Faculty of Management at the University of Warsaw. As a Senior Partner at Minds & Roses, he leads a research team. Previously, he spent 10 years at Kantar. He specializes in innovation, strategy, and experience design, combining analytical expertise with a deep understanding of business realities. Konrad leads a working group on education within the Polish Society for Market and Opinion Research. He trains for long-distance running. You can also find him at Dziki Warszawa basketball games.

Louise Leitsch is Global Director of Research at Appinio and leads a team of over 90 Researchers. Together, they support companies from a wide range of industries in the development and implementation and analysis of their market research projects. She is an expert in Psychographic Target Group Analyses as well as all-thing "How Brands Grow" / Ehrenberg-Bass, such as Mental Availability tracking

Orkan holds a university degree in economics from Lumière Lyon 2 University and worked for respondi for almost 15 years in various roles. Most recently, he was responsible for the entire operational business as Chief Operating Officer. With the merger of Bilendi and respondi, he took on the role of Group Director Product Innovation and is leading the innovation & develepment of products and services. He's in charge of Bilendi's Qualitative Research Platform Bilendi Discuss and the inhouse AI called BARI.

André is Caplena´s Customer Success Manager with over 15 years of market research experience managing qualitative as well as quantitative studies for B2B and B2C clients across various industry sectors. André worked mostly on the agency side and has a truly international perspective. He worked for Metra Martech and RS Consulting in London and for Ipsos in London, Hamburg, and Sao Paulo. He has a particular focus on customer loyalty and customer experience research.

As the Head of Global Insights for Crop Protection at Syngenta, Manuela is passionate about transforming data into captivating stories. She focuses on ensuring that farmers' voices guide the business forward by finding innovative ways to reach and represent them. Manuela's global Insight teams lead initiatives that transform customer databases and loyalty programs into in-house insights communities, while also converting proprietary market research into an accessible AI-driven feature. Manuela transformed the Insights function through establishing an internal Insights Academy to complement research delivery with immersive experiences and workshops. By redesigning the role of insights from order taker to change maker, Manuela challenges and drives the business toward innovation and visionary thinking.

Karol Zyskowski has a diverse work experience in market research and insight roles. Karol started their career as a Market Research Specialist at GlaxoSmithKline Poland in 2008 and later worked as a Consumer & Market Research Specialist at Nestlé S.A. from 2010 to 2011. From 2011 to 2017, they worked at Unilever, progressing from a Senior Consumer & Market Insight Specialist to a Consumer & Market Insight Manager. Since 2017, Karol has been with Hilti Group, initially as a Customer Market Insight Business Partner for Product & Innovation and currently as a Team Lead in the same role. Karol Zyskowski pursued a PhD at the University of Warsaw from 2010 to 2014. Prior to that, they obtained a Master's degree from the same university between 2003 and 2008.

Amrit Gill is the Head of Engineering & Foundation in the SAP Global Adoption and Experience CoE. After finishing her master’s in physics in Frankfurt am Main, she joined SAP in 2016 as a consultant for Data Analytics & Insights. She later joined SAP Signavio, gaining extensive experience in data analysis, development and other cross functional roles in product and engineering. In her current role in GA&X CoE, she is accountable for the execution of the GA&X business strategy while managing all development related topics for Product Experience, License Consumption and Functional Usage.

On a personal note, she loves traveling and always ensures that she makes the most out of her work trips to explore new places.

Jorge Bueso is an award-winning researcher with 15+ years’ experience turning insights into strategy across technology, telecommunications, FMCG, durables, and international development sectors. He currently leads the global customer insights function at Elektrobit, where he founded a mixed-methods research practice aimed at understanding decision-making among automotive software professionals.
Previously, Jorge held senior positions at Kantar, overseeing innovative methodologies including facial coding and eye tracking, as well as consulting on brand value assessments, media planning, and communications testing. At Spark Networks, he guided brand strategy development and product-market-fit evaluations through foundational insights from needs-based segmentation studies. He also served as a Social Policy Fellow with UNICEF Eastern and Southern Africa, supporting evaluations of how public financing impacted post-COVID-19 education recovery efforts.
Jorge specializes in designing and leading research teams, shaping strategic roadmaps, and delivering actionable insights. He holds a Bachelor’s in Business Administration and Master’s degrees in Socioeconomic Research Methods and International Development.

Narek Vardanyan is the co-founder and CEO of Prelaunch.com, the platform helping brands de-risk innovation by measuring real purchase intent and layering AI-powered qualitative research.

Before Prelaunch, he built The Crowdfunding Formula (TCF) into one of the world’s leading crowdfunding agencies. For over a decade, Narek has been on a mission to create an environment where innovation thrives. Today, he focuses on transforming how companies discover, validate, and launch new products, bringing behavioral insights and agentic AI research to teams of any size.

He holds a Ph.D. in economics and his work has been featured in Forbes, TechCrunch, and Bloomberg.

Hendrik Van Hove is Co-Founder and Chief Product Officer at Conveo.ai, where he leads product strategy and development for the company’s AI-driven qualitative research platform. Prior to founding Conveo (backed by Y Combinator), Hendrik was a Consultant at McKinsey & Company, working on AI projects for global enterprises and leading market research and due diligence projects within the Private Equity and Principal Investors practice. His career combines deep expertise in AI applications with hands-on experience in market research and product innovation. Hendrik is passionate about building technology that empowers companies to understand consumers at scale and make confident decisions in days.

Michael has more than 30 years of experience building and leading Product, Research and Design teams in a wide range of industries and companies including Apple, Business Objects, SAP and Telefonica as well as startups and consulting companies. He has also been a driver of successful innovation projects and is co-author of several patents. Michael looks after IT and Digitization for FATF, an intergovernmental body that sets global standards and promotes effective measures to combat money laundering, terrorist financing, and threats to the integrity of the international financial system. As a visiting faculty member at IE in Madrid, Michael teaches in the Masters in Customer Experience & Innovation program at the IE Business School and has also has created a successful online course on CX and Branding for IE’s Coursera channel. Michael holds an undergraduate degree from SUNY at Albany, a Masters from Carnegie Mellon University and an MBA from Theseus Institute.

Vignesh Swaminathan is Global Head of Product Solutions at Stravito, where he leads market discovery and customer solutions. With over 15 years of experience, Vignesh is passionate about combining powerful technology with high-impact use cases.

Simone Ballarini is the Head of Consumer Insights and Business Intelligence at Lavazza Group, a world-leading manufacturer of coffee products. Passionate about AI and data democratization, Simone blends industry expertise, curiosity, and technology to make insights more accessible and ensure consumers remain at the center of business decisions. At Lavazza Group, Simone has spearheaded the use of machine learning–driven predictive models and applied advanced techniques such as neuroscience to optimize the consumer experience, from product taste to coffee machine usability. Previously, Simone served as Head of Marketing Intelligence and Research EMEA at Fiat Chrysler Automobiles.

Christoph Deutschmann is Head of GenAI at cosnova, driving the organizational transformation through GenAI to unlock efficiency, foster creativity, and enable growth. Previously, he headed Digital Research & Analytics at cosnova, bringing extensive experience in digitalization, consumer insights, and e-commerce. With leadership roles in digital research and UX, he has a strong track record in advancing digital transformation and innovative customer engagement.

Dr. Julio Viana is a Consumer Insights and CRM leader with a strong background in data-driven decision-making, AI-powered analytics, and customer research. Currently leading the Consumer Insights team at Invia Flights Germany, he has applied methods such as eye-tracking, advanced customer segmentation, and Marketing Mix Modeling to optimize customer retention, engagement, and marketing ROI. Julio holds a doctorate in Economics from Leipzig University and Fraunhofer, with research spanning CRM, digital marketing, and innovation management. With over a decade of experience bridging academic research and business practice, he helps organizations unlock growth by aligning technology and consumer-centric strategies.

Sabarish Subramanian (Saby) is the Head of Customer Insights & Innovation for the Amazon Fashion Business in the EU. Saby began his journey in brand management at P&G and joined the Amazon India business in 2016. During his career at Amazon, Saby has worked across a range of roles (BD, Category, Marketing) and teams most notably launching Amazon in Sweden. Combining his experience across these different roles with his passion for understanding human behavior, he moved to the Amazon Fashion team to setup and scale the Insights and Innovation team. His core responsibility is to be the voice of the customer, convert these insights into tangible actions, and work across teams to embed the voice of the customer into business decision-making to deliver impact at scale. He is currently working on exploring the power of AI to scale the insights generation mechanisms and aid faster decision making.

Deniz Akyurt leads Consumer Research and Brand Intelligence for Emerging Markets at BSH Home Appliances Group. With over a decade of experience in consumer and UX research, she drives insight-led strategies across Türkiye, India, ASEAN, the Middle East, CIS and Africa. Her work supports product innovation, brand communication and go-to-market excellence across a diverse range of markets in the major domestic appliance sector.

Pieter leads the Consumer and Market Research team at Edgard & Cooper, a global petfood company under the General Mills Umbrella. He has started his career at Ipsos and was also an academic researcher at the Vlerick Business School.

Sehnaz Arasan is Consumer Insights AI Platform Manager at Philips, where she leads the development and deployment of an internal Consumer Insight & Innovation solution. With a strong background in AI, digital transformation, and marketing technology, Sehnaz brings deep expertise in translating complex technologies into tools that drive actionable insights and brand growth. Before joining Philips, Sehnaz held several roles at Unilever, including Global Consumer Experience Technology Business Partner and Product Manager for AI Sales Innovation & Digital Transformation. Sehnaz holds a Bachelor of Business Administration from the University of Toronto and is passionate about leveraging technology to create personalized, insight-driven consumer experiences that foster loyalty and impact business outcomes.