Our 2025 Speakers

Tomás Loureiro is the Senior Director of Global Intel & Strategic Projects at EDP, responsible for the strategic thinking and insights, for following the market trends and sector evolution, actively participating in the Group’s strategy definition. Tomás also represents EDP in several different forums like Eurelectric and World Economic Forum.
Previously, he held the position of Head of Innovation Intel, where he was responsible for supporting the CEO of EDP Innovation in defining the group's global innovation strategy and future focus areas.
He also served as Chief of Staff to the CEO / Advisor to the Board at Grupo Media Capital (a Portuguese media company), and was also a consultant at the Boston Consulting Group for several years, with experience in coordinating and leading high-impact transformations, strategy development, and digital initiatives across various sectors (consumer, energy, media, aviation) and countries.
Tomás is also an Executive Lisbon MBA alumnus, the joint program by NOVA and Católica in collaboration with MIT.

Eefje Battel is a seasoned customer insights professional with experience in both academic and corporate research. After earning her Master’s degree in Experimental Psychology, she worked for 4 years as a consultant in international market research and later led large-scale, multi-stakeholder projects as a research coordinator at Howest University of Applied Sciences.

Today, she leads the global Voice of the Customer (VoC) program at TVH, a worldwide parts specialist serving over 82,000 customers in 184 countries. At TVH, she drives the shift from passive feedback to actionable insights—combining quantitative signals with qualitative input to embed customer centricity across the organisation.

25+ years in consumer and shopper research within the CPG industry, leading insights and strategy across top-tier organizations. Held progressive roles spanning Strategy, Category Management, Marketing Research, and Shopper & Consumer Insights.

Michal Protasiuk - Senior Insights Manager at Google, responsible for measuring ad effectiveness across the EMEA region. Prior to Google, he spent many years in the FMCG industry, where he developed Consumer Insights teams. He is a frequent speaker at research and marketing conferences. He is the author and editor of several book publications and white papers on market research and marketing effectiveness (for example: "Beyond the horizon: The holistic path to measuring media investments" with WARC or "The Effectiveness Equation". In his free time, he is a science-fiction writer.

Yasmin has worked in consumer insight for over 15 years. Currently director of consumer insight at Salomon, she started her career in Management Consultancy at Ernst and Young, Warsaw before moving to 3M in the UK. Passionate about understanding the consumer she also lectures in behavioural science at the Inseec School of Business and Economics in Chambery.

Hakan Yurdakul is a seasoned industry expert, shaping the future of market research through AI. As CEO and co-founder of BoltChatAI, he’s played a key part in creating a platform that transforms static surveys into dynamic, real-time conversations, delivering faster, richer insights. With over 15 years experience driving global brand strategy and innovation, Hakan brings deep commercial understanding and a clear, pragmatic approach to solving complex research and marketing challenges.

Karolina’s main focus is on improving company’s reliable understanding of their clients, which leads to business expansion.

She leads the Marketing Research Team in mBank, one of the biggest banks in Poland, which has been synonymous with innovative banking solutions for years.
Karolina has 20 years of market research and marketing experience under her belt and specializes in brand equity, insights & trends.

Florian has been with Samsung Switzerland since 2017, where he has fundamentally modernized and developed the insights function.
Starting in 2019, he and his team also successfully expanded the insights infrastructure at Samsung Austria. His core responsibilities include branding, advertising impact, and customer and product experience. Before joining Samsung, Florian worked as a research manager and innovation manager at an MR Agency.
He is currently piloting projects to investigate how the use of (generative) AI can strengthen the impact of insights at Samsung and support its stakeholders in decision-making.

Trained as an anthropologist of innovation, with transformation work with IBM, PepsiCo, and others. Former Editor-in-Chief and CSO at Nomadic Learning (acquired by Guild). Published in HBR, Ad Age, Adweek, Barron’s, and more. Guest lecturer at MIT, Columbia, Harvard, and Tsinghua.

A researcher, social activist, team leader, and academic lecturer. As the Head of Research at the Social Impact Alliance for CEE, he is actively involved in projects at the intersection of business and social impact. He also lectures on Marketing Research at the Faculty of Management at the University of Warsaw. As a Senior Partner at Minds & Roses, he leads a research team. Previously, he spent 10 years at Kantar. He specializes in innovation, strategy, and experience design, combining analytical expertise with a deep understanding of business realities. Konrad leads a working group on education within the Polish Society for Market and Opinion Research. He trains for long-distance running. You can also find him at Dziki Warszawa basketball games.

Orkan holds a university degree in economics from Lumière Lyon 2 University and worked for respondi for almost 15 years in various roles. Most recently, he was responsible for the entire operational business as Chief Operating Officer. With the merger of Bilendi and respondi, he took on the role of Group Director Product Innovation and is leading the innovation & develepment of products and services. He's in charge of Bilendi's Qualitative Research Platform Bilendi Discuss and the inhouse AI called BARI.

Started carreer as brand manager at SC Johnson. later Director & Partner at MRC - Managing research for Companies GmbH, - Acting as global, regional or national Head of Consumer & Market Insight of major MRC clients like Novartis OTC, SCA/essity, Hartmann or Weleda, latest Head of Consumer Centricity & Insights Consumer & Craftspeople at tesa SE