Michal is a Senior Insights Manager at Google, responsible for measuring ad effectiveness across the EMEA region. Prior to Google, he spent many years in the FMCG industry, where he developed Consumer Insights teams. He is a frequent speaker at research and marketing conferences. He is the author and editor of several book publications and white papers on market research and marketing effectiveness (for example: "Beyond the horizon: The holistic path to measuring media investments" with WARC or "The Effectiveness Equation". In his free time, he is a science-fiction writer.

Accomplished, senior insights and marketing professional with broad FMCG marketing experience, encompassing consumer, shopper and customer research and strategic planning, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on consumer & shopper strategy development for achieving continuous, improved business performance.

David Evans serves as the Vice President of Research for CNBC International, overseeing a team spread across New York, London, and Singapore. Before joining NBCUniversal in 2016, David led his own research consultancy, working with major international media brands and advertisers. David’s first step into media and communications began with a university thesis exploring the political implications around sports broadcasting legislation. This led to a career in media and advertising research which has also included leadership roles at Eurosport, Adwanted Group, and BVA BDRC Group (recently acquired by Ipsos). David is a Certified Member of the Market Research Society, and his team is recognized as MRS Company Partners.

Nevra is a business leader with 20 years of experience in global consumer goods and a track record of driving growth through consumer-centric strategy and cross-functional execution. Her career spans the full business value chain, from product development to commercial market leadership, enabling to connect the voice of the consumer directly to enterprise value. At Versuni, she led the transformation of Voice of Consumer function from an operational role into a strategic intelligence engine embedded at the core of decision-making to shape innovation, quality, and go-to-market strategies across 60+ markets. Successfully institutionalized the consumer voice within enterprise-wide decision-making frameworks, elevating it to a standing topic at the C-suite and board level. This transformation delivered measurable business impact; accelerating time-to-insight, improving product-market fit, enabling greater value extraction, smarter costs and ultimately driving consumer satisfaction at scale. These achievements have been recognized with internal awards for consumer centricity and have led to external honours for best-in-class customer service across Europe, APAC, and LATAM. Nevra previously held senior leadership roles at Philips, Danone, and Unilever, where she consistently championed sustainable profitable growth by embedding the consumer at the centre of business strategy and execution.