About MRMW EU
Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. MRMW provides the answers, connections and know-how to help you excel!
Early Bird Registrations are now open for MRMW EU 2025 - Join us today!

Hear the latest trends, innovations and developments from international experts at MRMW.
Network with senior decision makers from the market research and consumer insights industry at MRMW.
Find new business partners and discover the latest tools and technologies to power your business at MRMW.
Early Confirmed Speakers


Tomás Loureiro is the Senior Director of Global Intel & Strategic Projects at EDP, responsible for the strategic thinking and insights, for following the market trends and sector evolution, actively participating in the Group’s strategy definition. Tomás also represents EDP in several different forums like Eurelectric and World Economic Forum.
Previously, he held the position of Head of Innovation Intel, where he was responsible for supporting the CEO of EDP Innovation in defining the group's global innovation strategy and future focus areas.
He also served as Chief of Staff to the CEO / Advisor to the Board at Grupo Media Capital (a Portuguese media company), and was also a consultant at the Boston Consulting Group for several years, with experience in coordinating and leading high-impact transformations, strategy development, and digital initiatives across various sectors (consumer, energy, media, aviation) and countries.
Tomás is also an Executive Lisbon MBA alumnus, the joint program by NOVA and Católica in collaboration with MIT.


Eefje Battel is a seasoned customer insights professional with experience in both academic and corporate research. After earning her Master’s degree in Experimental Psychology, she worked for 4 years as a consultant in international market research and later led large-scale, multi-stakeholder projects as a research coordinator at Howest University of Applied Sciences.
Today, she leads the global Voice of the Customer (VoC) program at TVH, a worldwide parts specialist serving over 82,000 customers in 184 countries. At TVH, she drives the shift from passive feedback to actionable insights—combining quantitative signals with qualitative input to embed customer centricity across the organisation.


25+ years in consumer and shopper research within the CPG industry, leading insights and strategy across top-tier organizations. Held progressive roles spanning Strategy, Category Management, Marketing Research, and Shopper & Consumer Insights.

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Highlights from MRMW EU







