Our Agenda

• How to design the operating model, governance, and rituals that keep insight action-oriented beyond reporting
• What infrastructure and tooling enable consistent, high-quality insight in a globally distributed organisation
• How to connect adjacent functions to embed insight into decisions, delivery, and measurable business impact

• How insights functions are evolving to balance global scale with deep local relevance—turning worldwide data into locally actionable intelligence
• Rethinking Customer Understanding - The shift in customer research as communication channels, behaviors, and information sharing change—moving from static studies to continuous insight
• Breaking organizational silos and adopting truly agile management models so insights flow faster, inform decisions in real time, and drive impact across the business

• Uncovering how the landscape of content consumption and discovery is being transformed as short-form emerges as a critical tool for engaging with both new and established content
• Deploying a comprehensive research approach combining drivers analysis, AI-powered moderating and probing, and a 10,000-person sample study to map the evolution of consumer behavior
• Bringing human voices to AI-generated insights through immersive case studies that illustrate real consumer experiences and decision-making patterns

• Redefining the insight function's organizational structure in a rapidly evolving data and AI landscape — clarifying roles, responsibilities, and decision rights across internal teams, external providers, and technology platforms
• Leading insight teams through change: how to build a culture of curiosity, credibility, and commercial impact
• Establishing clear governance frameworks that enable the meaningful and responsible integration of AI — ensuring technology enhances human judgement rather than bypassing it

• Transforming insights teams from post-decision validators into proactive business advisors
• Shifting from "order-taker" to "trusted advisor" through strategic relationship mapping
• Elevating the insights function from validation to strategy leadership
• Demonstrating ROI and securing executive buy-in for strategic initiatives

• Building collaborative researcher-agent-agency collaboration model to amplify, rather than replace, human expertise
• Establishing clarity for when to leverage each vertex based on business objectives, complexity, and timelines
• Exploring how this model is reshaping the relationship between insights and adjacent corporate functions, redefining the future of research and decision support

Go in-depth with your peers in our open roundtable sessions. Pick one of the below topics to openly discuss the topic of your choice in small, intimate groups.

• Using MMM as a neutral and comprehensive tool to analyze return on investment (ROI) on marketing & media budget
• Scaling Analytics Globally from leading a global MMM project, focusing on the challenges of cross-market implementation.
• Transforming complex analytical findings into clear insights and action items that drive tangible improvements in marketing effectiveness.
• Understanding how the role of MMM has evolved to provide a more holistic view of marketing budget performance in an increasingly fragmented market

• Redefining consumer closeness at eBay Germany. Not as a research output, but as an operating system for decision making
• Embedding buyer voices directly into leadership decision-making through immersive forums, storytelling moments, and events where real customers speak to stakeholders to create proximity
• Institutionalizing consumer centricity as an operating system through ritual, visibility, and lived experience that shapes organizational culture
• Surfacing the beautifully irrational, emotional, and unexpected truths that define human behavior beyond algorithmic pattern recognition

• How AI freed up the team to focus on fundamental human behaviors and tough strategic questions that require human judgment⁠
• Concrete lessons on governance, adoption, and impact metrics from a completed transformation journey⁠
• Practical guidance for addressing the critical question every team member faces: "What does it mean for my job now?"⁠
• Real-world approaches to navigating the pace of technological change in client-side organizations

THE RESEARCH HOT SEAT: ASK ME ANYTHING

Industry leaders sit at themed tables where attendees can grill them with the questions they're actually thinking—unfiltered, unscripted, and zero marketing fluff.

THE RESEARCH HOT SEAT: ASK ME ANYTHING

Industry leaders sit at themed tables where attendees can grill them with the questions they're actually thinking—unfiltered, unscripted, and zero marketing fluff.

THE RESEARCH HOT SEAT: ASK ME ANYTHING

Industry leaders sit at themed tables where attendees can grill them with the questions they're actually thinking—unfiltered, unscripted, and zero marketing fluff.

THE RESEARCH HOT SEAT: ASK ME ANYTHING

Industry leaders sit at themed tables where attendees can grill them with the questions they're actually thinking—unfiltered, unscripted, and zero marketing fluff.

• Creating practical roadmaps for breaking down departmental silos and fostering cross-functional collaboration
• Positioning insights teams as the connective tissue that unifies product, CX, marketing, and commercial stakeholders
• Aligning diverse teams around shared customer outcomes and unified strategic objectives
• Moving insights from isolated function to organizational integrator that drives business-wide decision-making

In this high-impact geopolitics intelligence session, our speakers will examine how shifting geopolitical and geo-economic conditions are reshaping the remit of insights teams. Attendees will leave with practical approaches for translating geopolitical signals into growth opportunities, strengthening risk-aware research and decision-making, and informing strategic and tactical pricing.

Presentation 1 (By Economist): THE NEW GEOECONOMIC ORDER: WHAT MARKET RESEARCHERS NEED TO KNOW NOW  

• How global power shifts, trade tensions, inflation, and monetary policy are reshaping markets and consumer behavior
• The key geopolitical risks and macroeconomic signals that will matter most for insights teams in the upcoming 2-3 years
• What happens to pricing, demand forecasting, and category strategy when volatility becomes the norm
• Why insights leaders need a stronger geopolitical lens to stay relevant, credible, and proactive

In this high-impact geopolitics intelligence session, our speakers will examine how shifting geopolitical and geo-economic conditions are reshaping the remit of insights teams. Attendees will leave with practical approaches for translating geopolitical signals into growth opportunities, strengthening risk-aware research and decision-making, and informing strategic and tactical pricing.

Presentation 2 (By Insight Leader): Embedding Geopolitics Into the Insights Workflow: From Signal Detection to Strategic Action

• How insights teams can track geopolitical and geo-economic developments without becoming policy experts
• Building a repeatable process for identifying market risks, category opportunities, and regional sensitivities
• How to adapt research design, fieldwork, stakeholder management, and reporting when operating across volatile markets

• How ongoing wars, shifting trade, inflation, and energy crisis  are changing research priorities and stakeholder expectations
• How insights teams can translate macro and geopolitical signals into segmentation, pricing, positioning, and innovation decisions
• How pricing and strategy teams can co-work with research and insight functions can balance strategic and tactical decisions when volatility becomes the norm
• What a future-ready insights function looks like when geopolitical awareness becomes part of everyday research practice