About MRMW EU










Driving market research and customer insights in the Europe
MRMW 2026 will be back in Berlin, Germany on October 21&22, 2026! Join us for live discussions, cutting-edge case studies, round tables and interactive networking sessions. The unique MRMW concept provides the perfect balance between personal development, networking and doing business.
Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. MRMW provides the answers, connections and know-how to help you excel!

Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.

Network with senior executives through speed-networking and one-to-one meetings.

Find strategic partners and discover the latest tools and technologies to power your business.
Early-Confirmed Speakers

Vito Francone is a global consumer insights leader with more than a decade of experience driving brand growth, category transformation, and innovation strategy across some of the world’s largest CPG companies. He is currently the Head of Consumer Insights for Europe and Pacific Developing Markets at Kraft Heinz, where he leads insight‑driven strategy across a diverse regional portfolio and fuels long‑term growth through deep consumer understanding.
Before his current role, Vito led Consumer Insights for Canada and North America Coffee at Kraft Heinz and spent over ten years at Unilever in a series of senior insights and strategy roles. His work has spanned North America Skin Cleansing, Global Men’s Grooming, Dollar Shave Club, and Beauty & Personal Care—delivering multiple breakthrough brand transformations, omnichannel expansion initiatives, and multimillion‑dollar growth outcomes.


Stefania is a marketing innovation and analytics leader with 15+ years of experience transforming insights into business impact across international markets and industries. She specializes in marketing intelligence, data-driven strategy, martech/adtech, and advanced analytics, helping global brands and agencies unlock growth through smarter decision-making. Known for bridging consumer psychology, data, and technology, she has led high-performing, award-winning teams and built global Centres of Excellence that drive measurable outcomes.

Iva Kralj-Taylor is Director of Global Corporate Insights at Warner Bros. Discovery, where she leads global initiatives that shape strategic decision-making across markets and platforms. With over 20 years of experience in the media industry, Iva brings a deep understanding of audience behavior, creative ecosystems, and organizational dynamics.
She has played a pivotal role in the launch and evolution of major digital products—including BBC iPlayer, DisneyLife, Disney+, and HBO Max—driving strategies across acquisition, retention, pricing, user experience, and marketing. Known for her passion for innovation, Iva has pioneered the use of advanced research methodologies to unlock insights across diverse global markets.
Iva holds a BS from the University of Rijeka, Croatia, and an MBA from CASS Business School in London.


Tanya Ozuns is the Consumer Insights Lead for Germany at eBay, bringing over a decade of experience in market research and consulting (e.g. Kantar, GfK, Bain) and having worked with businesses across FMCG, Tech, Finance and Retail. Tanya is passionate about understanding people’s needs, embedding consumer-centric thinking in strategic initiatives and helping stakeholders by de-risking decision making.

Featured 2025 Topics
RESEARCH LEADERSHIP REIMAGINED: BUILDING C-SUITE CREDIBILITY
- Understanding when and why research teams are sidelined at the leadership table – and how to change this! What would be required to build relevance and importance among C-suite stakeholders
- What was the evolution journey of Insights over the years and where do we expect this journey to land in the next decade – are we looking into emergence of Chief Knowledge Officer role in Executive Boards
- How do we leverage insights and knowledge to drive strategic decision making at the highest levels of business – influencing stakeholders to take action based on the insights can be a major hurdle
- Some organizations may be resistant to adopting new insights function and changing existing processes – how do we make sure that we measure the impact of insights on business outcomes to demonstrate their value and justify investments in the insights function
THE MARKETING VALUE MEASUREMENT PLAYBOOK: CONNECTING BRAND METRICS TO BUSINESS OUTCOMES FOR ECONOMIC RESILIENCE
- Quantifying the empirical relationship between brand metrics and sales performance to optimize advertising effectiveness
- Equipping marketing and insight teams with advanced frameworks to demonstrate marketing's comprehensive contribution to organizational profitability
- Analyzing the complex interplay between media investment, brand equity, and price elasticity to develop ROI-optimized strategies that enhance the strategic value of the marketing insight function
ADAPTING TO DISRUPTION: PRACTICAL STRATEGIES FOR THE EVOLVING MARKET RESEARCH LANDSCAPE
- An honest analysis of the state of AI & other technological evolution in our industry
- How to build adaptive teams through continuous learning, role evolution, and cross-functional collaboration under the proliferation of emerging tools
- A look in the (review) mirror – what did we get right – or wrong. What's next for market research?
BEYOND INSIGHT: MONETIZING THE ACT OF LISTENING
- Discovering how we transformed Voice of Consumer from an operational function into a strategic intelligence engine.
- Learning how we leveraged AI-powered listening tools and human interpretation to turn unstructured feedback into actionable insight.
- Seeing how this intelligence is embedded into predictive analysis and decision-making frameworks across the organization, fuelling go-to-market, design, messaging, quality, and innovation.
- Understanding how this capability reduced reliance on traditional market research and improved cost efficiency and speed.
- Exploring the measurable impact: smarter decisions, greater value creation.
- Walking away with a blueprint for embedding consumer voice as a business-critical engine that drives growth.
What our Attendees say!
Highlights from MRMW EU