Thijs Bakker, Heineken

Consumer & Market Intelligence Manager

Thijs is a so-called business minded CMI person. Translating consumer and shopper centric thinking to strategy and clear business decisions is what is driving him in his day-to-day job. He is intrigued by the psychology behind the purchase decisions of consumers and a big fan of unconscious buying behavior. Thijs has been part of the CMI team at Heineken for 3,5 years, working on both channel strategies (Horeca + Retail) and several large innovation projects with a focus on Low and No Alcohol. Next to his work Thijs is a passionate football fan and part of a singing choir.


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