Luigi Delli Colli, Ferrero

Consumer Insights Area Manager at Ferrero

A result oriented, quality focused, flexible and self-motivated Consumer Insights Professional with over 10 years experience in market research on both agency and client sides. Responsible for international consumer research for worldwide leading FMCG brands. Strong understanding of business needs. Ability to interpret consumer insights and turn them into recommendations to drive business decisions. Able to build collaborative relationships with multiple functions. Comfortable with a wide range of market research methodologies, quantitative and qualitative, traditional and innovative. Experienced in Market Segmentations, Brand Equity, Advertising Development, Product Development and advanced statistical analyses. Passionate about business topics, international multi-cultural environments and travelling. Speaking three languages.

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