Lubov Ruchinskaya

Colgate Brand Insights Lead Western Europe

Colgate Palmolive

Lubov has spent 15 years living and working across the globe to understand people–their attitude and behaviour to be a strong business advisor for the business and drive growth for the interest of the company and the society. During her journey she studied and developed unique approaches by applying agility & operating like a start-up principles, neuro-economics, AI,co-creation, design thinking, data science and art.“Insights industry is transforming now and our role is to elevate the purpose of insights collectively–clear vision and entrepreneurial constant experimentation something that make me very passion about my job today”

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