Lubov Ruchinskaya, Colgate-Palmolive

Colgate brand insights Manager
I have spent 15 years living and working across the globe to understand people – their attitude and behavior to be a strong business advisor for the business and drive growth for the interest of the company and the society. During my journey I have studied and developed unique approaches by applying agility & operating like a start up principles, neuro economics, Ai, co-creation, design thinking, data science and art.
Insights industry is transforming now and our role is to elevate the purpose of insights collectively – clear vision and entrepreneurial constant experimentation something that make me very passion about my job today .

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