Data strategist professional
Jordi Guix is an international marketing and research professional with a large experience on both client and service sides. In his last role as a Global Research & Insight Director at Havas Media Group, he helped global advertisers understanding consumer insights and communication ROI. Previously, leading a team of 40 people in Spain & Portugal as the Head of Data & Insights he helped teams and clients to improve the relationship between brands and consumers through meaningful, effective and efficient communication. Always linked to consumer knowledge and brand management, before joining HMG Jordi worked as a brand and category manager in Henkel ( FMCG) and also as a client manager and brand consultant in Kantar Worldpanel. He´s a regular speaker and writer in different events, blogs and magazines.