Ipek Argaç, Anadolu Efes

Strategy, Insight & Development Director
Ipek Argaç is an experienced Marketing Researcher. After completing her MSc in Statistics at Middle East Technical University, and earning her MBA degree from Bilkent University, she started to work at Nielsen Company first as a statistician than as Analytics manager. After 6 years she moved to Digiturk, a pay tv Company in Turkey and founded the Insight and Analytics department in the Company. After 5 years she moved to Unilever as Consumer and Market Insight Manager and worked for diffrent categories; personal care, household care and ice cream. 5 years later, she started to work in the leading beer Company of Turkey, Anadolu Efes as Strategy and Insight Manager. After 3 years, she has moved to Coca Cola Company as Knowlege and Insight Director but just in 1 year moved back again to Anadoluefes as Strategy and Insight Director. She is passionate about data analysis, human understanding and insight generation and Strategy develıpment. She is also passionate about her family; 13 years old twins and a crazy Border Collie dog named Lucky.

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