Estefanía Yagüez, L’Oréal

Director of Market Research & Data Analytics
Estefanía is Director of Consumer & Market Intelligence in L’Oreal Spain for Mass Market, Luxe, Pharmacy and Professional divisions. Member of the Managing Committee where her mission is to contribute to sustainable growth detecting and activating insights from consumers and market. Previously, she was director of FMCG in the German research consultancy GfK, working 13 years mainly for Mondelez, Heineken, Beidersdorf and Danone. She is also governing council and executive committee member of Spanish Marketing Association. Graduate in Economic and Business Sciences by Complutense University (Madrid), she has a degree in General Management (IESE) and Master of Science in Transport Economics in the University of Leeds (UK). Speaker in forums and congresses, as well as a professor in business schools and universities (ESIC, MSMK, University of Barcelona) is the author of the book “New trends in research and marketing” (Esic Editorial)

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