Daniel is Co-founder of Beatgrid Media, a tech startup with new proprietary technology to measure TV and radio advertising exposure and effectiveness in real-time that enables broadcast targeting.
With an entirely new approach to Passive Audio Recognition, Beatgrid Media offers the only broadcast measurement app solution with super high accuracy and without draining the smartphone battery, which enables real panel density.
Beatgrid Media is evolving TV and radio measurement to keep up with the rapid advances of technology and media behavior to accurately account for who and what makes up cross-platform audiences and campaign metrics. The new solution provides advertisers and broadcasters more insights and targeting capabilities that are highly needed.
Daniel has over 5+ years of experience in building startups from scratch to exit and 10+ years of experience in the media & advertising industry.