Head of Ipsos Marketing, EMEA
Chris Sinclair has been at the forefront of CPG research for the past 25 years, working in every category of Food, Beverage, OTC, Personal Care and Household goods products, across the globe.
Starting his career in Sensory testing, Chris developed and enhanced many of Europe’s most loved products. He moved onto developing Concepts & Packaging, developing brands and consulting for many of the world’s top CPG companies. Over the past ten years, Chris has combined his Sensory and Product development skills to forecasting the performance of new products, launching several $250m brands in the last 5 years.
He currently manages the Ipsos Marketing business across EMEA, working with the teams and clients on new products and ideas for the CPG market, including innovative new research approaches that Ipsos is bringing to market. For the past three years, Chris has been working across EMEA to bring Mobile to the forefront of all of Ipsos’ innovation approaches, to the extent that 95% of all Ipsos interviews in Africa are now on Mobile.