Baileigh Allen, ZigZag Research


Baileigh Allen is a seasoned market research executive, leader and speaker. With over 20 years of experience, Baileigh specializes in helping brands authentically connect with their customers. Baileigh began her career at Bellomy Research before progressing to senior research and data analytics roles at Rockhopper Research, then spending nearly a decade on the client-side at MarketSource, Inc. These days you can find Baileigh seeking to make a difference professionally and personally; either developing something new/different to share through her work at ZigZag, volunteering in the community or striving to seek change in autism-related research.

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