Market Research Manager
Alison Schembri is the Market Research Manager at GO plc, Malta’s foremost and longest established telecoms company. She gained considerable experience in Brand Management working for 5 years handling PepsiCo brands before making the transition to market research, the area that most intrigued her and on which she has focused for the past eleven years. During her time at GO plc she has led the development of a structured system of quantitative and qualitative studies that help shape the company’s decision-making process. Alison has also lectured on Market Research at the Chartered Institute of Marketing, although that is currently on pause as she raises her daughter.