Using the latest tools and technologies to boost the relevance of market research

  • Building a digital martech stack from scratch – winning strategies from a start-up
  • Partnering with research Techs to speed up automation and implementation
  • Understanding how the technical decisions influence the interdisciplinary teams and the overall position of the MR department within a company

Location: Main Room Date: 1st December 2020 Time: 2:10 pm - 2:40 pm Kilian Hughes, Joyn Maurice Gonzenbach, Caplena