Using smartphone for cross media measurement

In this presentation the BBC will discuss set up and share insights on a smartphone-based solution to do cross media measurement.

  • A world first set up with smartphone in centre; two smartphone meters combined providing a holistic, granular view of media behaviour across TV, radio and online
  • A unique way to understand media consumption during the day by the minute across four screens (tv, tablet, smartphone, computer) and audio in same single source panel
  • A new way of understanding our audience by looking at overlaps between BBC products and services – by platforms.

Location: Main Room Date: 19th June 2019 Time: 2:20 pm - 2:50 pm Jacob Wieland, BBC Donna Damalie, BBC