Using smartphone for cross media measurement
In this presentation the BBC will discuss set up and share insights on a smartphone-based solution to do cross media measurement.
- A world first set up with smartphone in centre; two smartphone meters combined providing a holistic, granular view of media behaviour across TV, radio and online
- A unique way to understand media consumption during the day by the minute across four screens (tv, tablet, smartphone, computer) and audio in same single source panel
- A new way of understanding our audience by looking at overlaps between BBC products and services – by platforms.