Using neuroscience to make bold brand choices: The evolution of Captain Iglo

  • Taking the risk of evolving a brand asset to drive growth
  • How Neuro has informed this decision
  • Improving the ways of working with the creative team and allowing a better decision-making across a matrix organization with the introduction of a new methodology

Location: Main Room Date: 19th June 2019 Time: 4:10 pm - 4:40 pm Francesco Adinolfi,Nomad Foods