Using anthropology as a filter for meaningful insights: Sense making research for Anadolu Efes

  • Adding a meaning based, human filter to analyze any bunch of data in order to answer the questions of “how” and “why”
  • Visualising emotional ties to brands in order to define positioning and communication strategies
  • Appreciating the benefits of data science in combination with an anthropological approach to research
  • Contextualising big data through anthropology

Location: Main Room Date: 19th June 2019 Time: 12:20 pm - 12:40 pm Ipek Argaç, Anadolu Efes Dr. Aybil Göker,Habitus Group