Theme 4: REINVENTING CONSUMER INSIGHTS FOR INNOVATION
In the moment measurement and finding ways to communicate and contextualise insights

  • Liking is not the same as wanting with FMCG products
  • Creating value for customers to win in the long term
  • Good prediction of lasting interest and availability (wanting)
  • Demonstrating a wearable device which allows to capture emotive responses at the moment they happen

Location: Main Room Date: 19th June 2019 Time: 12:00 pm - 12:30 pm Stan Knoops,International Flavors & Fragrances