The future is observational: Putting agile and iterative testing at the core of research

  • Building scalable experimentation culture to track consumer behaviours
  • Embracing observational research: Testing solutions in real life with digital A/B testing techniques
  • Understanding the opportunities and limitation of iterative testing
  • Lessons learned and improvement areas for A/B testing techniques

Location: Date: 14th September 2022 Time: 11:30 am - 12:00 pm