The connection effect: Building the ideal insights team

• Developing an insights team from the ground up: Analysing the past experiences and main challenges
• Identifying the scope and structure of CMI team: Basing CMI on 3 pillars (research, qual and analytics)
• Integrating the teams horizontally and vertically: Identifying the tools and mindset to enable successful collaboration
• Building the strategy and future journey around a combination of data and culture