The art of synthesizing – from fragmented observations to collective insights
- Release structure for immersive research to reach deeper insights;
- Looking into the benefit of insights driven by experience and not technology or subcontracting;
- The shift from external insights sources to DIY research: increasing employee engagement and ownership;
- Study by connecting with our target audience and understanding their needs and pain points;
- Workshop to increase value, improve ownership and convert observation into insights & action.