Panel discussion: Fast and agile vs traditional research approaches: Where lies the truth?

  • Discussing the evolution of research and the advantages and disadvantages of the agile methods
  • Analysing where and when traditional research methods fit in
  • Discussing the approach to mismatch between data and traditional qual response
  • Looking into the future: Developing the balance between traditional and agile research methods

Location: Date: 14th September 2022 Time: 2:20 pm - 2:50 pm

Luci Passarelli

Head of Global Commercial Organization Consumer Insights and Analytics team

Logitech

Sid Shah

Global Head of Data Analytics & Insight

Conde Nast

Edwin Taborda

Global Head of Insights

Electrolux