Panel Discussion: Data-Driven vs Customer Centric Research
In the world where we do not lack data and can gather information about the customers from different touchpoints and sources, companies take different approaches to the MR department structure. One prioritize research based on data and analytics and a second approach focuses on customer centricity and customer insights.
- Understanding the motivation behind the two approaches
- Discussing how new technology like AI, Machine learning and automation influence research
- Exploring challenges, both types of decision driven methods are facing
- Analysing case studies and how the approach has influenced business decisions