One-on-one discussion: Will UX research kill market research

Market research is broad information. UX research is deep insights. But can one provide all the information a business or brand needs without the other? Is UX research alone enough?

  • How there are similarities between the two processes but each focuses on different perspectives and answers different questions
  • Embracing how research ultimately improves digital products and can bring better possibilities in the course of product development and improvements
Location: Main Room Date: 18th June 2019 Time: 3:40 pm - 4:10 pm Hélène van den Dries, WeTransfer Kaia Crowe, WeTransfer