Measuring brand performance along the full customer journey from brand awareness to brand usage: CRAVE Pet Food case study

  • Applying a 3 stage methodology to understand shopper behaviour pre, at and post purchase
  • Recognising key barriers to product penetration using real time shopper insights
  • Creating a 2020 activation plan: Identifying initiatives to accelerate brand success

Location: Main Room Date: 2nd December 2020 Time: 3:40 pm - 4:10 pm Natalia Tomaszewska–Lumpkin, Mars Petcare Pet Nutrition Robin Shuker, Field Agent