Theme 3: ADOPTING DATA ANALYTICS IN YOUR MARKET RESEARCH
Interpreting social media – Enhance insights about your brand and communications

  • Monitoring vs interpreting social media: How to craft social media buzz so that it makes sense
  • Interpreting the social media content into meaningful insights
  • Analysing real time data to understand your brand’s and competitors’ activities
  • Reporting and evaluating social media data to enhance brand insights

Location: Main Room Date: 19th June 2019 Time: 9:30 am - 10:00 am Zeynep Soysal, Turkcell Ayse Akcura, eBrandValue