Insourcing CMI capabilities: Creating in-house consumer data, insight and analytics powerhouse

  • Analysing what it takes to create an internal research agency
  • Creating an ecosystem and infrastructure to support the new function
  • Identifying main challenges and benefits of the in-house agency
  • Recognizing the limitation and when and what research to externalize

Location: Date: 15th September 2022 Time: 9:30 am - 10:00 am

Joel Renkema

Global Head of CMI

Ikea