How Heineken puts skin in the game in innovation testing

Heineken has been a top innovator over the past years introducing many successful products in beer, low-alcohol and no alcohol categories, like the recently launched Heineken 0.0. But understanding true consumer preference in a likable category is not easy. In this presentation, Veylinx and Heineken will reveal how they used a unique transaction-based research methodology for concept validation in a new to the world category.

Location: Main Room Date: 18th June 2019 Time: 2:30 pm - 2:50 pm Thijs Bakker, Heineken Rainier van Rietschoten, Veylinx