Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Location: Main Room Date: 18th June 2019 Time: 2:10 pm - 2:30 pm Olivier Tjon,Beyond Reason Nathan Axford,Beyond Reason Isabelle Goisbault, Stratégir