#Flocks: Unpicking communities on Twitter – combining data with quant & qual research for deep insights

  • Becoming an audience expert: Identifying and getting to know the intricacies of Twitter audiences
  • Building a research design starting with data to uncover communities and their characteristics
  • Drilling down to from 4mln users to 4 specific communities
  • Developing a unique algorithm to describe community structure: Combining ethnography, trend analysis and quant surveys to get to the bottom of needs, motivations and role of Twitter

Location: Main Room Date: 2nd December 2020 Time: 4:40 pm - 5:10 pm Jessica Percival, Twitter