Pre-Conference Masterclass
Fighting Innovation Envy – How (even) established innovators can embed the DNA of successful disruptors

Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups. The old ways of innovating often lack the DNA of what makes the disruptors successful: friction, passion and gut. This creates what we label ‘innovation envy’ among incumbents. There are multiple ways for large corporations to deal with this envy: simply buy the disruptor, borrow – often short-lived – agile innovation practices, or try to become more like them. This masterclass focuses on the latter: we highlight how established innovators can – in a simple way – embed the DNA of successful disruptors in their innovation research process, creating a new innovation culture.

    • Opening Keynote ‘Innovation Envy’ by Tom De Ruyck (45min)
    • The role of Crowdsourcing in Innovation by Francois Pétavy (45min)
    • Coffee Break (30min)
    • Cilit Bang innovation case by Mathilde Lévy (30min)
    • Workshop (30min) – audience gets to opportunity to share their story and to learn from each other


  • Networking sponsored by Insites Consulting

Location: Main Room Date: 17th June 2019 Time: 3:00 pm - 6:00 pm Mathilde Lévy,Reckitt Benckiser Tom de Ruyck,Insites Consulting François Pétavy, eYeka