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Evolving sampling to reach further into FMCG target groups
Finding alternatives to online panels to reach lower income and rural consumers
Using an app-based recruitment and incentive system to recruit respondents
Completing survey data with input from low involvement consumers
Avoiding bias by reaching consumers in a natural context
Location:
Date:
14th September 2022
Time:
4:10 pm - 4:40 pm
Jesper Kvisgaard
Director of Global Insights
CO-RO
Morten Korch-Haahr
CEO & Co-Founder
Opeepl
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