Evolving and expanding the role of qual in business: Scaling up qual research with quantified data

  • Analysing new ways of using qual in the business: Qualitative as the sense maker of all information
  • Understanding the true purpose of qual and how it affects its role and place in organization
  • Identifying application of qual based approaches with digital data sources
  • Using qual for fresh perspective: Recognising the benefit of applying qual research to typically quant data
  • Implementing tools to apply successfully a qualitative analysis

Location: Date: 15th September 2022 Time: 3:40 pm - 4:10 pm