Theme 2: DRIVING CONSUMER INSIGHTS WITH DIGITAL TECHNOLOGY
Driving commercial opportunities at F1 races with WiFi analytics and technology

  • Understand the physical interaction and behaviours of attendees at a Grand Prix
  • Measuring the impact of a location at the Grand Prix through collaboration
  • Uncover fans behaviour to improve fan experience

Location: Main Room Date: 18th June 2019 Time: 1:40 pm - 2:10 pm Matthew Roberts,Formula One