Blackbox digital marketing – Insights and consent management in a future blockchain-enabled privacy world

  • Keeping privacy at the heart of new digital marketing techniques will be critical
  • Blockchain is expected to play a key role in the shift back to individuals claiming back their personal information
  • Developing new analytics capabilities to predict preferences based on anonymously-defined behavioural segments

Location: Main Room Date: 18th June 2019 Time: 4:40 pm - 5:10 pm Julien Pahud,Eli Lilly&Company