Brand tracking 2.0 – The future of Measuring Brand Perception, MRP

  • Introducing a new generation of smart analytics – multilevel regression and poststratification
  • Getting real-time access to the opinions of highly specific target customers
  • Tracking the success of marketing campaigns through high precision brand tracking

Location: Main Room Date: 19th June 2019 Time: 11:20 am - 11:40 am Niklas Anzinger,Dalia Research