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#Flocks: Unpicking communities on Twitter – combining data with quant & qual research for deep insights

Becoming an audience expert: Identifying and getting to know the intricacies of Twitter audiences Building a research design starting with data to uncover communities and their characteristics Drilling down to from 4mln users to 4 specific communities Developing a unique algorithm to describe community structure: Combining ethnography, trend analysis and quant surveys to get to […]

The art of synthesizing – from fragmented observations to collective insights

Release structure for immersive research to reach deeper insights; Looking into the benefit of insights driven by experience and not technology or subcontracting; The shift from external insights sources to DIY research: increasing employee engagement and ownership; Study by connecting with our target audience and understanding their needs and pain points; Workshop to increase value, […]