In the midst of the next wave of technological evolution, researchers are faced with a range of new influential factors in understanding consumer behaviour, including the role of mobile devices, big data, and social analytics. Selecting and implementing the right set of technologies will help market researchers to unlock real-time data and answer strategic business questions more quickly and accurately.
One pressing and crucially important question is how we can create a seamless mobile strategy to connect and understand customers in an authentic way. At the upcoming MRMW Europe conference on September 14 & 15 in London, senior client-side researchers from Travelex, Ferrero, Tetra Pak and Ericsson will speak about the many challenges they face in today’s turbo-charged world. The presenters will outline how they are applying the latest research techniques and technologies to meet these challenges.
Adam Warburton, Head of Mobile from Travelex will explore how to utilize multiple channels to understand user behaviours, enhance customer loyalty and ultimately advance an agile mobile research agenda.
When it comes to understanding consumers, contextualising qualitative research in this fast-paced, tech featured world is equally important. Luigi Delli Colli from Ferrero will explore how traditional qual can be empowered through mobile technology. Specifically, he will touch on how qual can be adapted, redesigned and delivered in an online environment in order to drive brand building and new product development.
Roberto Cavicchioli from Tetra Pak will showcase a new, consumer centric approach to product development and market opportunity identification. Starting with a snapshot into Tetra Pak’s past projects, he will thoroughly examine the role of mobile and new technologies in understanding consumer behaviour.
Fast forward to the future, Jasmeet Sethi from Ericsson will take market research beyond 2020, assuming the challenging position that smartphones are replaced by ubiquitous sensors and implants; and if that’s the future – how should the market research industry reinvent itself?
These are critical times for market research. Not only does the industry need to keep up with the latest technologies and techniques, butresearchers must also adapt quickly to a fast-paced, tech featured world where consumers are becoming increasingly demanding as well as tech savvy.
Join MRMW Europe on September 14 & 15 in London and get on top of the latest mobile tech and market research innovation. Visit the conference website (https://eu.mrmw.net) to view the conference agenda, speaker panel and registration information.
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