Sili Hacıhanefioglu, Turkcell

Market Research Lead

Sili is on a mission to help the research and marketing society understand how Neuroscience tools can be used in different cases. With a degree in industrial engineering, she has a unique 12 year background in telecommunications and research. She enjoys exploring new studies in marketing with insightful results and engaging in meaningful discussions on their findings. Over the past years she spoke about EEG, Eye Tracking, Implicit Reaction Time tests at Quirk’s Event in Los Angeles & New York as well as at the ESOMAR Congress in Istanbul.


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