Roberto Cavicchioli,
Tetra Pak

Roberto is a market researcher that built up his professional experience both in multinational companies and in international research agency – as quantitative researcher.

He supported internal and external clients about definition of marketing strategies, brand positioning, innovation ideas and new products development.

He graduated in Sociology at Università degli Studi di Milano in 2004.

He worked from 2005 to 2007 as Quantitative researcher in Research International, Milan office.

In 2007 he joined Kelloggs local office in Milan, where he worked till 2010 as Researcher.

He joined Tetra Pak global consumer intelligence team in Modena in 2010, coordinating research globally to support development of new packaging solutions and the deployment of existing portfolio.

He is responsible of new methodologies scouting and test, internal training on consumer research and data analysis within the Consumer intelligence team.

He is responsible for the Marketing department of a project within the company’s Digitalization program.


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