Nathan Axford, Beyond Reason

Co-founder

Throughout a 20 year long trajectory Nathan has enjoyed working for major Fortune 500 companies in senior marketing positions.
5 years ago, he left corporate life to co-create BEYOND REASON, a marketing consultancy which focuses on hacking the purchase process.
Their model is based upon neuroscience, psychology and behavioural economics. Companies such as MONDELEZ, TUI, ESTEE LAUDER, VOLKSWAGEN, SCHWEPPES, EDF LUMINUS all rely on BEYOND REASON to influence brand preference, purchase decisions, loyalty & perceived value.


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