Maria Petersen, Dow Jones

Vice President Customer Intelligence

Maria is a Senior Insight Professional, with 10+ years of data and insight experience, who has a demonstrable track record of delivering valuable intelligence that provides strategic direction and improves performance. She leads teams to shape decision-making across a wide range of business challenges (e.g. business model strategy, NPD, segmentation, pricing, market-sizing, brand re-positioning, and brand/marketing/campaign evaluation & effectiveness), and achieve through a collaborative approach that puts the customer at the centre of the decision-making process.


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